Blog
Sync Your Digital Marketing with Inclusive Marketing: A Strategy for the Future
Recently, I had the chance to attend the Marketing Beyond Bias – 2025 event, hosted by The Marketing Club AU/NZ. It was a refreshing experience where marketing leaders from New Zealand unpacked the growing importance of inclusive marketing. Based on the conversations and key outcomes from the event, I’ve put together this quick blog to spark some ideas…
Marketing Technologists: The Hidden Powerhouse Behind Modern Marketing
“Most marketing teams treat MarTech like an add-on—something that sits in the digital corner, only surfacing for ad campaigns or CRM tasks. But here’s the truth: if you’re doing this, you’re handcuffing your entire marketing potential.” . Marketing Technologists? Yes! They sit right at the intersection of marketing processes and technology, applying a range of…
A Proposed Framework for MarTech Adoption
MarTech refers to the application of a wide range of technologies to enhance the productivity of an entity’s marketing capabilities and processes. This application of technologies can be viewed in many approaches; for instance, MarTech can be discussed through STP (segmentation, targeting and positioning), marketing mix (promotions, place, product, processes, people, physical location, etc.), or…
Overcoming CRM Implementation Challenges: A Practical Guide for Businesses
Customer Relationship Management (CRM) systems are indispensable for organizations that aim to enhance customer relations, streamline workflows, and drive business growth. Despite their potential, many businesses remain dissatisfied with CRM systems, primarily due to two key factors: In this article, the essential stages of a successful CRM implementation are explored while addressing the critical knowledge…